The First Step-by-Step Guide on How to Do Digital Diplomacy

A brand new pioneering guide

This book provides diplomats, international officers, public diplomacy scholars and communications professionals with proven tactics and tips on how to leverage social media to engage with global audiences.

You will learn how to monitor the web, filter relevant information, identify prominent influencers, design global social media strategies, develop compelling content to engage multicultural audiences, manage online conversations and master the main social media tools.

DOWNLOAD TABLE OF CONTENTS AND INTRODUCTION (PDF)

Overview of the book

Introduction

Chapter One

Social Media Overview

Chapter Two

Building your social media roadmap

Chapter Three

Setting Up a Social Media Monitoring

Chapter Four

Developing your social media strategy

Chapter Five

Establishing a social media policy

Chapter Six

Twitter

Chapter Seven

Facebook

Chapter Eight

YouTube

Chapter Nine

Google+ and LinkedIn

Chapter Ten

Instagram

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About the author

Antonio Deruda is a communications consultant, trainer and speaker with 15 years of international experience.

He leads the digital team of a multinational brand and works with international organizations and governments to help them develop global online strategies. Prior to starting his consulting activities, Antonio worked as a media specialist for a major U.S. embassy, where he had the opportunity to experience first-hand the impact of the digital diplomacy revolution.

He teaches postgraduate courses in digital diplomacy and international communication and offers custom-made training programs on digital diplomacy, social media marketing and crisis communication management for companies, international organizations and governments.

In 2012 he authored the book “Digital Diplomacy, Foreign Policy and Social Media”, the first comprehensive study on this groundbreaking phenomenon.

 

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