An interesting article in the Hootsuite blog focuses on the three key stages of a social media campaign: the before, during and after.
A social media campaign doesn’t start when you send out your first Tweet, and it doesn’t end when you send out your last one.
What to do before a social media campaign
Planning your social media campaign is not like creating your entire social media marketing plan. You need to decide on goals for your campaign, goals that tie back into your broader business and social media goals. They need to be measurable goals, so you can track the progress of your campaign and shift your focus if things aren’t going well. This means choosing your metrics or KPIs, as well as the social media management tool you’re going to use to track this data.
You should also have a clear timeline for your campaign, a start date and end date, as well as a schedule for when you will be sending each social media message.
Like with your social media strategy, you’ll need to decide where you’re going to focus your attention. You need to choose the social networks you’ll use for your promotion, and whether social advertising will be a component of the campaign.
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