TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 – Social media overview

  • Definition of social media
  • Types of social media
  • How people get news
  • Main social media trends

 CHAPTER 2 – Building your social media roadmap

  • 4 steps to developing a social media roadmap
  • Social media monitoring and listening
  • Opening accounts and starting to publish content
  • Enhancing interaction with users
  • Involving citizens in decision-making processes
  • Mixing different levels of engagement

 CHAPTER 3 – Setting up a social media monitoring system

  • The Social Media Intelligence
  • Filtering the information flow
  • What to monitor
  • Where to listen
  • Choosing the monitoring tools
  • How to set up a free social media monitoring system
  • How to choose advanced monitoring software
  • Analyzing the monitoring results
  • Integrating the monitoring activity into your daily job

 CHAPTER 4 – Developing your social media strategy

  • 7 steps to developing an effective social media strategy
  • Step 1: Identify your Goal
  • Step 2: Set Objectives
  • Step 3: Identify the target audience
  • Step 4: Allocate a Budget
  • Step 5: Develop a Content Plan
  • Trans-creation is better that translation
  • Think mobile
  • Step 6:  Ensure a smooth workflow
  • Step 7: Choose the right tools

 CHAPTER 5 – Establishing a social media policy

  • Two kinds of social media policy
  • The internal social media policy
  • The external social media policy
  • Social media policy for specific platforms

 CHAPTER 6 – Twitter

  • Why use Twitter?
  • The birth of “Twiplomacy”
  • Twitter basics
  • Setting your Twitter profile
  • What to tweet
  • How to write good tweets
  • The power of visuals
  • How to find people to follow
  • Building lists
  • Interacting with users: how to organize a tweetchat
  • Twitter advertising

 CHAPTER 7 – Facebook

  • 5 things to ponder before opening a Facebook Page
  • Setting up a Facebook page
  • Content strategy
  • How to write on Facebook
  • The importance of visual content
  • Geo-targeting features
  • Facebook advertising
  • Managing the conversations
  • How to promote your page
  • Measuring your performances

 CHAPTER 8 – YouTube

  • Why use YouTube?
  • Setting up a YouTube channel
  • Recommended format of your videos
  • Creating good videos
  • How to make your videos rank better on YouTube
  • YouTube analytics basics

 CHAPTER 9 – Google+ and LinkedIn

  • Why use Google+?
  • How to set up a Google+ page
  • Google+ Circles
  • 5 tips for sharing good content on Google+
  • Google+ Hangout
  • Google+ Insights
  • Why use LinkedIn?
  • How to create a LinkedIn Page
  • LinkedIn geo-targeting features
  • LinkedIn groups

CHAPTER 10 – Instagram

  • Why use Instagram?
  • How to set up an Instagram account
  • 3 Web apps to enhance Instagram on your desktop
  • 10 tips to get the most out of Instagram

ABOUT THE AUTHOR